Natio is Latin for "creation", "birth", "birthplace" and the ancient name for the Goddess of Nature. It symbolises the pure and natural, plant-based origins of Natio's range. Natio has evolved from an Australian family business that has been manufacturing skin care and cosmetics for national and international brands over four generations during the past 75 years. In 1993, Max and Vivienne Ross launched Natio's beauty care range and the colour range followed three years later. Max and Vivienne both retain hands-on positions within the company.